Aina
Fit better, Sell smarter.
An AI-powered virtual try-on platform that gives shoppers accurate size & fit recommendations — so they buy with confidence and return less.
Shoulder
44 cm
Chest
96 cm
waist
82 cm
Hip
94 cm
TrueFit Engine
Hover to reveal measurements.
AI-powered measurements
AI Size & Fit Recommendation
Plug and Play Model
India-First Sizing
Loss Reduction Engine
Fashion e-commerce is surging,
but profitability is slipping.
Even as online sales soar, fashion brands are bleeding money due to an increase in returns caused by poor fit and sizing issues, eating directly into your margins.
$800B+
Global e-commerce apparel in 2025 is still sold through flat photos and generic size charts.
35%
Fashion orders in India get returned online, versus 17.6% average across all e-commerce
12-15%
Profits lost to returns & logistics.
1 in 4
Orders of online apparel returns are caused purely by wrong size and fit, not product quality in India, global avg is 1 in 6
Why Aina?
AI-Powered Digital Twin
Shoppers create a highly accurate AI-generated avatar using simple inputs and AINA generates a proportionally accurate digital twin that reflects their real body shape, becoming their personal, reusable trial profile across your catalog.
AI-Powered Size & Fit Recommendations
Our engine compares each shopper’s avatar with garment specs and return patterns to suggest the most accurate size, showing exactly how it will fit (snug, regular, or relaxed).
Personalised Profiles & Saved Fits
Shoppers can save their avatar, preferred fits and size history (with email/mobile OTP sign-in) so they don’t have to guess again. For brands, this builds a high-intent, first-party data layer around fit and repeat behaviour.
AI Powered Analytics
Get live intel on body-type trends by region and size bands. Plan inventory and new collections based on how your customers’ bodies actually look, not just spreadsheets.
How Aina Works?
AINA lives quietly behind your product pages as a lightweight plugin. Customers just tap “Find My Size with AINA”—the rest happens in a smooth five-step flow.
Start Your Profile
Shoppers select gender and enter a few basics like height and weight.
Upload Guided Images
Users upload front and side-profile body images plus a clear face photo, which AINA then processes through a secure, privacy-safe flow for AI analysis.
AI Measurement Extraction & Review
AINA extracts and displays key measurements—including chest, waist, hips, shoulders, and inseam—allowing shoppers to review and fine-tune any detail for total accuracy.
Digital Twin Generation
Once confirmed, AINA generates a proportionally accurate AI digital twin based on the final body profile — creating a reusable, personalized trial identity.
Smart Size & Fit Intelligence
AINA recommends the ideal size and fit—snug, regular, or relaxed—based on your brand's unique charts, saving the shopper's profile for an effortless, confident experience across all future visits.
Integration Made Simple
Quick Setup
One-time integration via JS/SDK or API.
Compatible Everywhere
Works seamlessly with Shopify, WooCommerce, and custom e‑commerce platforms.
Lightweight & Fast
Edge‑optimized calls ensure minimal impact on page load.
Developer-Friendly
Dedicated sandbox environment for testing and implementation.
Choose the perfect fit
Free Trial
Perfect for pilots
Included
- ✓ 5 Active SKUs
- ✓ 3,000 Fit Trials
Features
- •   Standard widget & flows
- •   Basic dashboard
- •   Email support
- •   "Powered by Aina" branding
Launch
First serious experiment
Included
- ✓ 5 Active SKUs
- ✓ 5,000 Fit Trials
Extra @
- ₹0.50 / extra trial
- ₹800 / extra SKU
Key Features
- •   Basic body-type insights
- •   Email + POC chat support
- •   One-time onboarding
- •   "Powered by Aina" branding
Growth
Drop returns for real
Included
- ✓ 20 Active SKUs
- ✓ 20,000 Fit Trials
Extra @
- ₹0.35 / extra trial
- ₹500 / extra SKU
Key Features:
- 🔹 Everything in Launch +
- 🔹 Return reason mapping
- 🔹 User Tracking (New vs Repeat)
- 🔹 Monthly optimisation call
Scale
High-SKU brands
Included
- ✓ 100 Active SKUs
- ✓ 75,000 Fit Trials
Extra @
- ₹0.25 / extra trial
- ₹240 / extra SKU
Key Features:
- •   Everything in Growth +
- •   Multi-storefront support
- •   Quarterly "Fit & Returns" report
- •   Dedicated CSM & Priority Support
- •   White-label / Custom AI Tuning
Enterprise
Compliance & Control
Included
- ✓ 300+ Active SKUs
- ✓ 3L+ Fit Trials
Extra @
- ₹0.15 / extra trial
- ₹150 / extra SKU
Key Features:
- •   Everything in Scale +
- •   Custom SLA & Uptime
- •   Access to user databases
- •   Custom fitting room (Branded)
- •   Dedicated Solutions Engineer
Frequently Asked Questions
(And some that you didn't ask but we answered anyway)
(singing to ourselves; I AM A SMOOTH OPERATOR)
On another note, all data is encrypted, used only for fit and analytics, never sold, and we can anonymise or autodelete personal data according to your policy.