Aina
Beta 1.0

Aina

Fit better, Sell smarter.

An AI-powered virtual try-on platform that gives shoppers accurate size & fit recommendations — so they buy with confidence and return less.

Shoulder

44 cm

Chest

96 cm

waist

82 cm

Hip

94 cm

AI Scanning

TrueFit Engine

Hover to reveal measurements.

BETA

AI-powered measurements

🎯

AI Size & Fit Recommendation

Plug and Play Model

🇮🇳

India-First Sizing

Loss Reduction Engine

Fashion e-commerce is surging,
but profitability is slipping.

Even as online sales soar, fashion brands are bleeding money due to an increase in returns caused by poor fit and sizing issues, eating directly into your margins.

🌍

$800B+

Global e-commerce apparel in 2025 is still sold through flat photos and generic size charts.

↩️

35%

Fashion orders in India get returned online, versus 17.6% average across all e-commerce

💸

12-15%

Profits lost to returns & logistics.

📦

1 in 4

Orders of online apparel returns are caused purely by wrong size and fit, not product quality in India, global avg is 1 in 6

The Engine Behind Better Fits

Why Aina?

👤

AI-Powered Digital Twin

Shoppers create a highly accurate AI-generated avatar using simple inputs and AINA generates a proportionally accurate digital twin that reflects their real body shape, becoming their personal, reusable trial profile across your catalog.

AI-Powered Size & Fit Recommendations

Our engine compares each shopper’s avatar with garment specs and return patterns to suggest the most accurate size, showing exactly how it will fit (snug, regular, or relaxed).

💾

Personalised Profiles & Saved Fits

Shoppers can save their avatar, preferred fits and size history (with email/mobile OTP sign-in) so they don’t have to guess again. For brands, this builds a high-intent, first-party data layer around fit and repeat behaviour.

📊

AI Powered Analytics

Get live intel on body-type trends by region and size bands. Plan inventory and new collections based on how your customers’ bodies actually look, not just spreadsheets.

Seamless Experience

How Aina Works?

AINA lives quietly behind your product pages as a lightweight plugin. Customers just tap “Find My Size with AINA”—the rest happens in a smooth five-step flow.

Start Your Profile

Shoppers select gender and enter a few basics like height and weight.

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Upload Guided Images

Users upload front and side-profile body images plus a clear face photo, which AINA then processes through a secure, privacy-safe flow for AI analysis.

AI Measurement Extraction & Review

AINA extracts and displays key measurements—including chest, waist, hips, shoulders, and inseam—allowing shoppers to review and fine-tune any detail for total accuracy.

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Digital Twin Generation

Once confirmed, AINA generates a proportionally accurate AI digital twin based on the final body profile — creating a reusable, personalized trial identity.

Smart Size & Fit Intelligence

AINA recommends the ideal size and fit—snug, regular, or relaxed—based on your brand's unique charts, saving the shopper's profile for an effortless, confident experience across all future visits.

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Integration Made Simple

Quick Setup

One-time integration via JS/SDK or API.

Compatible Everywhere

Works seamlessly with Shopify, WooCommerce, and custom e‑commerce platforms.

Lightweight & Fast

Edge‑optimized calls ensure minimal impact on page load.

Developer-Friendly

Dedicated sandbox environment for testing and implementation.

Transparent Pricing

Choose the perfect fit

Free Trial

Perfect for pilots

₹0 / 14 days

Included

  • 5 Active SKUs
  • 3,000 Fit Trials

Features

  • •   Standard widget & flows
  • •   Basic dashboard
  • •   Email support
  • •   "Powered by Aina" branding

Launch

First serious experiment

₹9,999 / month

Included

  • 5 Active SKUs
  • 5,000 Fit Trials

Extra @

  • ₹0.50 / extra trial
  • ₹800 / extra SKU

Key Features

  • •   Basic body-type insights
  • •   Email + POC chat support
  • •   One-time onboarding
  • •   "Powered by Aina" branding
Most Popular

Growth

Drop returns for real

₹24,999 / month

Included

  • 20 Active SKUs
  • 20,000 Fit Trials

Extra @

  • ₹0.35 / extra trial
  • ₹500 / extra SKU

Key Features:

  • 🔹 Everything in Launch +
  • 🔹 Return reason mapping
  • 🔹 User Tracking (New vs Repeat)
  • 🔹 Monthly optimisation call

Scale

High-SKU brands

₹59,999 / month

Included

  • 100 Active SKUs
  • 75,000 Fit Trials

Extra @

  • ₹0.25 / extra trial
  • ₹240 / extra SKU

Key Features:

  • •   Everything in Growth +
  • •   Multi-storefront support
  • •   Quarterly "Fit & Returns" report
  • •   Dedicated CSM & Priority Support
  • •   White-label / Custom AI Tuning

Enterprise

Compliance & Control

₹1.5L+ / month

Included

  • 300+ Active SKUs
  • 3L+ Fit Trials

Extra @

  • ₹0.15 / extra trial
  • ₹150 / extra SKU

Key Features:

  • •   Everything in Scale +
  • •   Custom SLA & Uptime
  • •   Access to user databases
  • •   Custom fitting room (Branded)
  • •   Dedicated Solutions Engineer
Got Questions?

Frequently Asked Questions

(And some that you didn't ask but we answered anyway)

Okay fine, we get it - you don’t want to read the whole landing page. Just call us! Or, if you must, here’s the short version: Aina helps your customers find the right size first time with the help of their digital twin (avatars) and AI recommendations, so returns drop and conversions rise.
Your customers will see a button: ‘Find Your Size with Aina.’ One click, and the avatar and size recommendations slide in smoothly.
(singing to ourselves; I AM A SMOOTH OPERATOR)
The flow is designed to take under a minute (and we mean it - not like Maggi). Once a user’s avatar is set up, it’s saved, letting them try on as many products as they like, hassle-free.
You will have reduced size-related returns and actually know what sizes and fits your customers want, instead of operating on inventory intuition. Data > your 2am thoughts.
It’s a lightweight plugin, JS snippet, or API integration. Your tech team connects the catalog and size data - we take care of the heavy lifting from there, kind of like how your mom tackles Diwali cleaning: everything, everywhere, with terrifying efficiency.
No, we work with your current size charts and garment measurements, and then show you insights that can guide future tweaks if you want. Our future predictions > whatever your Zodiac app told you this morning.
Yes. We lock your data in a locker inside another locker, behind a 13-digit code, which sits in a vault, inside a bunker... and then we shoot it off on a rocket.

On another note, all data is encrypted, used only for fit and analytics, never sold, and we can anonymise or autodelete personal data according to your policy.
Currently, Aina works as a plugin for your website. If your brand has a mobile app, we’re not live on apps just yet, but we’re working towards expanding to mobile platforms. Hang tight, we’re not ghosting you; we’re just gonna be fashionably late.
Higher add-to-cart and conversion rates, fewer size-related returns, and a clearer understanding of which sizes and fits to stock. We are completely fine with your operations guy to be in love with us.
Once data is ready, a focused team can get the pilot live in days, not months. We’re not drive-thru-fast, but we’re not week-long fermentation slow either. Think fresh-baked bread: warm, timely, and worth it.
Yes (denim, ethnic, oversized, etc.). Our engine is category-aware. We tune recommendations based on garment type and desired fit. We get you, just how your Instagram algo gets you (& this is not even embarrassing).
No. The plugin is optimised to be lightweight, loaded on demand and cached efficiently. From a techie to a non-techie who’s writing this, my CTO made a mother promise about this.
Sorry, that feature isn’t available yet, but our team is working night and day. You count till 9,45,88,109,185…and we’ll be there. Also yes you can call that number anytime for a demo too.
Our support will be like a full-coverage bra and yes, we’ll get you the right size too. You’ll have a dedicated point of contact who’ll guide you through onboarding, setup, and all ongoing optimisation.
Aina Virtual Try On Technology

Our Mission

Solving the "Size M" mystery.

About Aina

The New Language
of Fit.

We started Aina when one thing became impossible to ignore: online sizing was a guessing game.

Buying clothes online meant ordering three sizes to keep one, frustrated shoppers and bleeding brand profits. It became clear: someone needed to solve this. That “someone” ended up being us.

"Four like-minded individuals, passionate about fashion & tech, met on an online course. Casual conversations quickly turned into a shared mission."

Our team brings together years of experience across styling, design, 3D modeling, and full-stack development. We know exactly where shoppers struggle, what brands need, and how technology can bridge that gap.

4

Obsessed Founders

1

Shared Vision

Possibilities

The Team

Arihant
🚀

Arihant Jain

Co-founder & CEO • Business Growth & GTM

Arihant runs on instinct, obsession and a slightly alarming level of excitement for anything that moves a metric. He’s the team’s north star, spotting what to build, what to kill and what to scale before the rest of us even get coffee. And beneath all that chaos-energy is a very real engine: he turns India’s sizing drama into a grounded growth strategy, sharper funnels and actual revenue gained for every Aina partner brand.

Amrita
👗

Amrita Singh

Co-founder & CMO • Fashion & Brand Partnership

Amrita is our in-house fashion brain and brand therapist. She doesn’t just understand silhouettes and fits- she understands why Indian shoppers pick, return, repeat-buy and ghost brands. She turns those customer patterns into strategy for every partner brand, helping them design smarter and sell faster. And because she reads the market the way most people read Instagram captions, she keeps Aina ahead of the curve.

Aditya
🧊

Aditya Shankar

Co-founder & C3DO • 3D & Avatar System Designer

Adi is the 3D nerd for whom this entire universe is a playground. He’s spent years mastering digital humans, garment simulation and pixel-perfect detailing- the kind of details that separate a render from reality. Thanks to him, Aina avatars don’t just look good, they move, drape and crease like real clothes on real bodies, so shoppers can skip the fitting room and still get the fit right.

Shubhansh
💻

Shubhansh Gupta

Co-founder & CTO • Tech & Product Engineer

Shubhansh is quite a deadly engineer behind the scenes. He’s built and shipped across stacks, but his real superpower is knowing exactly how to weaponize AI and time, because for him, both are money. If there’s a bottleneck, he’ll find it; if there’s a solution, he’s already built it. And thanks to that terrifying efficiency, Aina slips into a brand’s site without touching speed, security, or UX. Marketers see uplift, devs stay calm, and customers trust it instantly.

Why this team?

Can’t believe you’re asking that, but sure.

Because we don’t just talk about fit: we engineer it. We turn chaos into clarity, sizing into strategy, and pixels into perfect avatars. The result is simple: happier customers, smarter brands, and tech that actually works.